Terms you'll hear at Yoonet

Productised admin / VA service for allied health clinics — mainly podiatry. Founder-led day-to-day by Ben.

Sibling brand to Clinic Admin: websites, content, and reporting for clinics. Same delivery team wearing a different brand hat.

Deprioritised as of April 2026. Not a live product or active track.

The NZ consultancy and advisory brand. The strategic face of Ben's work in the New Zealand market.

Our parent brand. Back-office services for allied health clinics and small businesses in AU/NZ.

Our internal SEO dashboard. Not an offering — it's the tool we use to deliver the SEO retainer.

Virtual assistant outsourcing for back-office compliance work.

Blog posts, social copy, web copy, email comms.

Google Ads and Meta Ads management for clients.

Ongoing search engine optimisation work. Powered by YooSEO.

Website as a Service. Monthly retainer: site build + hosting + ongoing edits.

Our preferred static site framework. Fast, SEO-friendly. Masterton's new site is Astro.

The practice-management system most allied health clients run on. We configure and support it.

Client's Google listing. We manage it as part of local SEO.

Google's business suite (Gmail, Drive, Docs, Meet, Calendar) on a business domain.

A client-operated coaching/reporting platform. Adam & Ali Philps use it for Masterton debtors work.

Australia's largest patient-engagement and booking platform. 21,000+ practitioners, 9M+ patients.

Practice-management software (Brisbane-developed). Direct competitor to Cliniko.

The CMS that sits behind Astro sites. When someone says 'Editor' they almost always mean Sanity Studio.

The emails, the check-ins, the small follow-ups that make a client feel seen.

New Zealand's Accident Compensation Corporation. Covers treatment for injury.

Three separate health streams: serving members (ADFHSC via Bupa), veterans (DVA), and dependants (ADF Family Health Program).

Registers Australian health practitioners via 15 National Boards (Podiatry, Physio, OT, etc.). 'Podiatrist' and 'physiotherapist' are protected titles.

Our internal training library. 56–59 hours. Reference library, not homework.

13 principles under Australia's Privacy Act 1988. Covers all health service providers regardless of turnover.

Australian health insurer. Private billing codes, claim forms.

A common DVA item number in podiatry.

Keeping one client's data logically (and sometimes physically) separate from another's. A direct APP 11 obligation.

Australia's Department of Veterans' Affairs. Funds veterans' healthcare.

NZ's main directory of healthcare providers, services, and contact details. Local SEO for NZ clinics requires Healthpoint listing consistency with the website's NAP.

Billing code for a specific service under Medicare, DVA, Bupa, or ACC.

Australia's public health system. Item numbers, bulk billing.

Replaced GPMP/TCA on 1 July 2025. Up to 5 allied-health sessions per calendar year (10 for Aboriginal and Torres Strait Islander patients); referral valid 18 months.

The AU scheme under the Privacy Act since Feb 2018. Notify affected individuals + OAIC when a breach is likely to cause serious harm. Assessment window: 30 days from suspicion.

Commonwealth scheme funding supports for Australians with permanent significant disability.

August 2023 ransomware leak by the Rhysida group: 186 GB and 108,000+ files of employee/patient data including Veteran File Numbers and Medicare numbers. Sometimes misremembered internally as 'Optimise Health'.

Hosted authentication — sign-in, social login, MFA, sessions, user-management UI.

React-based framework by Vercel. Handles routing, server-side rendering, API routes, image optimisation.

Hosting platform by the makers of Next.js. Auto-builds from GitHub, generates a preview URL per PR, runs a global CDN.

Google's page-speed and UX signals. Three metrics: LCP, INP, CLS.

A 0–100 Moz proprietary score. Not a Google metric. Google does not endorse or use DA.

Experience, Expertise, Authoritativeness, Trustworthiness.

Google's current analytics product. Tracks site traffic and events.

SEO for AI search — getting cited in AI Overviews, ChatGPT search, Perplexity.

Google's tool for monitoring how a site appears in search.

A file that tells AI crawlers what a site is about. Similar to robots.txt but for LLMs.

Name, Address, Phone — identical across website, GBP, Healthpoint, Facebook, directories. Inconsistency hurts local rankings.

Machine-readable tags on a page that help Google and AI understand the content.

On claude.ai, a self-contained piece of content Claude produces in a side panel — document, code, chart, interactive app.

Terminal-based Claude agent that sits in a project folder, reads and edits files, runs commands, commits to git, opens PRs.

The claude.ai feature bundling chats, uploaded knowledge, and custom instructions into one workspace.

A packaged capability — a folder containing a `SKILL.md` plus supporting scripts — that Claude loads on demand for specific tasks.

A Markdown file at the root of a project folder that Claude Code reads at the start of every session. The project's standing orders.

Claude's short-term memory for a conversation. When full, older content is summarised or dropped.

When Claude generates confident but wrong output — fake citation, invented statistic, made-up quote.

An open Anthropic standard for plugging Claude into external tools (Google Drive, Slack, Figma, Jira, Notion, databases).

The reference files attached to a Claude Project, shared across every chat in it.

Efficiency feature — Claude stores the already-processed part of a prompt so it doesn't reprocess every turn.

A saved, named prompt or workflow in Claude Code, invoked by typing `/name`. Stored as a Markdown file in `.claude/commands/`.

In Claude Code, a specialised helper running in its own context window, returning only a summary to the main session.

Instructions given to Claude before a conversation starts, setting role, tone, rules.

Claude's ability to do things beyond generating text — web search, file read, code execution, external API call, document edit.

Our delivery team is in Balanga, Philippines. Not Manila. Never Manila.

Our AI assistant. Drafts, summaries, never sends to clients.

A simple text format using `#` for headings, `**bold**`, `[link](url)`. Renders to HTML.

Ben's personal knowledge vault app. Separate from the Yura app.

Our nervous system. Most internal comms happen here.

One of Adam Philps's satellite services. Patients travel from across NZ for it.

Another satellite of Masterton Foot Clinic. Nina is the gatekeeper on access.

A virtual orthotic device Adam Philps has been prescribing remotely.

How Ben describes Yura's role — the bridge between sales (Nicole) and delivery (Gaia, Cassey, the webbies).

The vault notes a draft email drew from. Every AI-generated client comms must cite its sources.

Yura's end-of-day three-line reflection. What I learned / what got me stuck / what I want to ask.

Stage 1 of the onboarding journey. A ~60-minute Zoom to figure out what the client actually needs.

The filter function Yura runs for Gaia — triaging inbound, deciding what reaches her, running the pre-production that polishes what does.

Moving a client from delivery (Gaia, Cassey) to ongoing comms (Nicole, then Yura).

Stage 3 of the onboarding journey. Access chases — GA, GSC, Cliniko, Canva, image assets.

Informal name for Yoonet's web development team — Em, Ralph, Mau, and whoever else is coding at a given moment.